Make-Up Art Cosmetics

Abstract M. A. C cosmetics started as a sm entirely melodic phrase and has grown into a multimillion dollar mark mark makeup. They argon innovative and organized and force customer service. There buy the farms be of the best in the industry and are reasonably priced. You shadower find M. A. C all all(prenominal)place the solid ground and being grocery computer storageed by tons of well known celebrities. They focus on working to brookher as teams and promote employees to think outside the box. non unless is the organization extremely successful only if it is incredibly generous. Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians.Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were utilise as face make-up to bestow beauty and behavior. In 1984 adjudicate artistic production Cosmetics, better known as M. A. C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and lensma n and Angelo a former hair salon owner. Both men aphorism the need for cosmetics that held up under high powered lights found in a photo shoot or run commission show. Toskan and Angelos try on market was in the basement at the Toronto department store Simpsons. M. A.C was a hit, with its slick modern packaging and its hip and unique lists. Once celebrities and carriage moguls started to use M. A. C its popularity exploded worldwide. M. A. C has become the leading dent of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6. 3 billion dollar cosmetic tycoon. Sold in all all over 60 countries and territories M. A. C is a multimillion dollar bricks and clicks organization. M. A. Cs product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A. C products are used in films, television, theatre, music, fashion, special planets and award shows. M. A. Cs philosophy is all races, all sexes, an d all ages. M. A. C also has the website www. macpro. com designed only for cosmetic professional. They can learn sore tips and get discounts on products. PRODUCT M. A. C eyes product trace consist of several different products from primer, shadow, mascara, liner, brow and lash. Its shadows play apart in all of M. A. Cs different assemblages and come in over 100 alter with creative names and different textures.Made in Canada by M. A. C chemist and manufactured by The Estee Lauder Companies Inc. Their shadows are exceedingly pigmented applies evenly and blends well. Any product in the Viva Glam collection kindred the Warm Chill eye shadow, emergence go directly to the M. A. C Aids foundation. Un akin other(a) cosmetic companies M. A. C only hires masterly make-up artist to represent their products. M. A. C is one of the only companies that when you leveraging their products a skilled make-up artist will show you barely how to use the products by demonstration. M. A.C holds make-up seminars for their customers and conducts runway shows. Single powdered shadows are packaged in a round black container with a all the way top in order to see the color and the bottom has the color name. Combination shadow sets normally are in a impertinent shape. The majority of the conviction black, backpack, and a sleek design are arranged with all M. A. C product packaging regardless of the product. Make-up Art Cosmetics trademark is M. A. C and is printed on all of their products and storefronts. To the left is an image of a wall in a Make-up Art Cosmetics store.PRICES Compared to its popular competitors equivalent Lancome $16. 50 US per shadow, Nars at $22. 00 US per shadow, Vincent Longo at $24. 00 US per undivided shadow, M. A. Cs eye shadows is only $14. 00 US below the market price for a single eye color shadow and even less expensive at $32. 50-$36. 00 US for color combination sets. M. A. Cs shadow prices dont come with sticker daze and should attract an y class of people. They dont shout Im high end and only the rich can undergo me. The prices are affordable and they dont fluctuate.The shadows are one frosty price and although they do not go on sale or clearance they are still a bargain for professional style products for consumers. PLACE Before M. A. C consumers as I can get M. A. C product a channel of dissemination must set up place. M. A. Cs channel consists of a manufacturer The Estee Lauder Companies Inc a billion dollar corporation, to several different wholesalers such as Florences Enterprises and Sage Within, masses of different retailers. Some retailers of M. A. C cosmetics are the M. A. C. Stores, Nordstroms, Bloomingdales, and Macys to name a few.M. A. C is sold in over 60 countries and territories to find. M. A. C can also be grease ones palmsd on its website at www. maccosmetics. com. The consumer has the option to purchase M. A. C at their favorite department store or online deep down the comfort of their ho me. Marketing intermediaries are critical in this billion dollar industry of beauty and M. A. C cosmetics with its popular status is no different, M. A. C is too big time not to wee marketing intermediaries in place. M. A. C cosmetics can be found in almost e genuinely US mall, whether it is in a popular department store or a M.A. C exclusive store providing place utility. PROMOTION M. A. C stays innovative, very artsy, fashion forward and their advisements are al shipway very colorful demanding attention when walking by a poster or flipping thru the pages of a fashion magazine. Their advertisements are never restrained always salient and in your face. M. A. C has a number of collections and one of them is their Viva Glam collection and celebrities are always used for this collections advising. Such celebrities as Pamela Anderson, Fergie, Eve, and Dita Von Tesse can be seen in Viva Glam advertisements.Expressing to consumers that if its redeeming(prenominal) enough for this famou s person then it is good enough for you also creating brand association. All of the collections proceeds go to the M. A. C Aids fund. M. A. C even collaborated with Disney in 2005 when M. A. C. Cosmetics introduced the impact Toons collection based on classic Disney animals like Daisy Duck. (HOWARD, H 2010). As noted earlier M. A. C is a bricks and clicks organization. On their website www. maccosmetics. com standard deportation is vacate in the US with any $60 purchase and publish standard shipping on and summer selects purchases until July 8th in the US only.M. A. C also mails brochures to existing customers advertising their newest collections. I just drive home a little pamphlet promoting their new Neo SCI-FI collection. Eye shadows live the same price at $14. 00 US but come in a neon orange container versus the usual black. With spunky names like Time & Space, Magnetic Fields, and Expensive pink. You will not see M. A. C advertising in a commercial or infomercial but you will see worldwide advertising as they are fit(p) all over the world. M. A. C does however partner with the department store Nordstroms and take part in their annual in family line fashion shows.After the show guest can sign up with M. A. C to have a M. A. C artist do their make-up for necessitous. During this time an artist will makeup your face encouraging you to purchase M. A. C products. I can contest it works every time SRTATEGIC close MAKING M. A. Cs organization has utilizes the marketing mix in a victorious way creating a Multi million dollar organization that is well-known worldwide. Their shadows come in almost every color imaginable and some with names like Shadowy Lady, Nocturnelle and Poison Pen. M. A.Cs products are priced below market when compared to its competitors for professional style goods. Like most other big chain cosmetic companies M. A. Cs channel of distribution uses intermediaries and tons of retailers. M. A. C has some excellent promotional program s in place, deliverance in empty containers in exchange for a free lipstick, free shipping on online purchases, exploitation very artistic style advertisements. Hiring only professional artist and having them sell the product is genius, who better to explain a product and show you how to use it then a professional quite of a regular employee off of the street.Donating proceeds to their AIDS fund and using trendy celebrities to promote collections. I wouldnt change a thing, I think what M. A. C is doing works and I wouldnt try to settle something that isnt broken. SOCIAL RESPONSIBILITY M. A. C practices its social responsibility by means of the M. A. C Aids fund founded in 1994 by Toskan and the Back to M. A. C Program. M. A. C Aids fund supports men, women and children all over the world. The proceeds clear by M. A. C when it sells a Viva Glam lipstick are disposed(p) to their AIDS fund, every cent. The beau monde had many $128 million up to date for this AIDS find.The compa nies 11 board members are responsible for keeping what Toskan started in 1994 the success it is today. The Back to M. A. C Program is M. A. Cs way on helping the environment. For every seven empty M. A. C containers you return to a M. A. C store you will receive one free lipstick of your choice excluding the Viva Glam collection. ORGANIZATIONAL DESIGN Posted in all of Estee Lauder offices are the following principles Strive for excellence deliver your best. Put your customer first. Know your customers, understand their needs and sur chip in their expectations. Be passionate about what you do Enthusiasm and energy are contagious. neer stop caring. Show concern and respect for every individual, regardless of scene or title. Understand your role in the big picture. Were all part of a larger whole. Look for new and better ways to do things to continually raise our standards. Communicate Voice your ideas, share your concerns, pass on what you know and be honest. Be a team player. Were stronger when we work together. Listen when others speak. Good ideas can come from anywhere. Be flexible.Success depends upon willingness to suit when situations change. Pay attention to details little things do make a difference. Solve the real problem, dont treat the symptom. Spread the good news. Let others know when theyve done a good job. Smile. and have fun (elcompanies,2010) These are characteristics of a learning organization. Creating a sense of community of interests in their organizational culture, caring and strong mutual relationships. Utilizing teams and empowerment in their organizational design. Promoting information sharing and leadership. Robbins & Decenzo, 2008). CEO As of July 2006 Mr. John Demsey oversees Estee Lauder, MAC, Tom Ford Beauty and Prescriptives brands as well the companys Specialty Group of brands, Bobbi Brown, Jo Malone and La Mer, which were added to his portfolio in July 2009. (elcompanies, 2010). But from 1998-2005 when Demsey was M. A. Cs pr esident he expanded the company from 19 global markets to over 65 and is credited for making M. A. C into the billion dollar powerhouse it is today. Demsey has held several positions with the Estee Lauder corporation working his way up the ranks.In a nutshell, I wonder in founders Frank Toskan and Frank Angelo could have ever imagined that M. A. C would turn out to be such a huge empire. M. A. C has come a long way from selling in a departments store basement to selling all over the world in the companies own brand stores and in a soldiers of popular retailers. M. A. C stays innovative, creative and all the rage. Their eye shadows are far form boring with a broad range of colors with great pigment and longevity in sleek round compact design packaging. M. A. C is reasonably priced for the average fashionista to afford.