Consumer Behavior

The different ways stores and goods are displayed play a breeze role for the consumer when out shopping. The sales staff can excessively influence the costumers a great deal in a purchase decision. It is therefore critical for companys to be aware of totally the steps the consumers undergo before actually buying a product. Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) in tuneation more or less those stimuli, and interprets the information to form a coherent, meaningful attitude of the world (Wells and Prensky, p.257) So, perceptual experience not only occurs when we register a input by one of our five senses but it also relates to the view that that is certain as a result of the stimulus. However, a individuals clamber backion to stimuli and the perceptions that they form as a result of a stimulus a great deal depends on past experiences and the expectations that they lay down built up as a result. Pol ice obtain reports are often contrasted as two people describe the same casualty in different ways. In a similar way, two people who experience a McDonalds advert may react to it in very different ways but it is up to the marketing manager to try to put forward to as galore(postnominal) of the target audience as possible.

If a person has had a good experience with a McDonalds meal past it is probable that they will think of this pleasurable experience when they see something that they dude with McDonalds, for example the Golden Arches logo. This is because of classical conditioning, as people have learnt to join the logo of McDonalds with a pleasu! rable meal. If, however, a consumer contracted nourishment inebriety from McDonalds then they would not react to the sight of the McDonalds assay-mark in the same way: the... If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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